Job title: Lead Product Marketing Manager
Job type: Permanent
Emp type: Full-time
Expertise: Commercial
Location: Amsterdam, The Netherlands
Job published: 2021-09-27
Job ID: 32287

Job Description

We are now looking for a new Lead Product Marketing Manager to join us and oversee a range of higher-level marketing activities across the EMEA region as well as directly manage our existing local Product Marketing Managers. 

In the Lead Product Marketing Manager role, you will

  • Lead local Product marketing managers acting as the cross-functional leader and overall business results owner for his/her titles across EMEA
  • Own product positioning and define cores USPs based on strategic consumer, market and brand insights
  • Create a multi-year strategy that anticipates the players’ needs across platforms and geographies
  • Define the brand ecosystem strategy across platforms defining the roles of each platform in the context of the holistic Consumer journey
  • Be accountable for the ultimate success of the EMEA marketing campaign, it’s ROI and the quality of the integrated cross channel consumer journey and creative strength
  • Own the marketing budget and its allocations
  • Be accountable for geographic growth strategy and identification of strategic market needs (localizations/customizations/distribution/campaigns etc.)
  • Be the key marketing and communication partner for leaders in the publishing teams 

Our ideal candidate will

  • Have proven experience managing a team of marketing professionals
  • Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, consumer promotions, online innovation and stellar creative development
  • Love video games! (we will consider people from relevant industries so long as they have a real passion for our craft)
  • Be an excellent project manager
  • Have experience and knowledge in multi-lingual marketing organizations
  • Be a prolific storyteller – capable of influencing and engaging external and internal stakeholders in a brand vision and journey
  • Experience within an international environment


  • Proficiency in any of the following languages is considered a big plus: Korean, French, German, Turkish or Russian.