Job title: Product Marketing Manager MENA
Job type: Permanent
Emp type: Full-time
Expertise: Commercial
Location: Amsterdam, The Netherlands
Job published: 2021-06-22
Job ID: 32275

Job Description

 We are currently looking for a highly skilled Product Marketing Manager MENA to join our client's publishing team! The ideal candidate will work closely with the Istanbul office to make optimal strategic marketing and publishing decisions and create best experiences for the Arabic speaking gamers in the MENA region.

In the Product Marketing Manager MENA role, you will:

  • Grow and lead a capable team that achieves top-notch publishing, marketing and community engagement activities to MENA players and media partners
  • Broad vision of the MENA games and media landscape to target the most relevant strategic avenues to bring our publishing plans to the right crowd, in the right fashion.
  • Own strategic international functional experiences, such as Product Marketing and Publishing knowledge to coordinate and ensure optimal execution while optimizing player engagement.
  • Develop and manage relationships with new and existing partners with the goal to grow our current business and facilitate co-marketing activities to maximize exposure
  • Own the MENA marketing budget and lead community, content and performance marketing campaigns to increase engagement, retention, winback and acquisition based on a deep understanding of game metrics
  • Conduct market research and build strategic plans to grow company’s presence in the MENA region
  • Oversee, coordinate, track and manage marketing and community activities  cross-functionally to ensure that project goals are completed on time
  • Facilitate communication and discussion between team members to ensure total team buy-in, informed decision-making, and efficiency
  • Closely work with strategic teams (Product, Esports, Communications) to develop esports and PR opportunities in the MENA region
  • Inspire and support the career development of your team members
  • Measure the success of the publishing activities and product features after release and report on ways to optimize their performance
  • Other duties that may be assigned by the company and that would enter the scope of the employee’s qualifications

Our Ideal Product Marketing Manager MENA will have:

  • Previous relevant experience within the MENA market in gaming or entertainment industry
  • Native Arabic speaker with excellent command of English
  • Deep understanding of difference cultures and countries across the MENA region (with a focus on Saudi Arabia, Iraq, Egypt)
  • Proven track record of publishing, marketing, business development and community building for the Arabic speaking markets
  • Team and project management experience
  • Experience in managing partners and agencies, ideally possess an existing network in the region
  • Confidence in taking ownership and making decisions.
  • Broad experience in product publishing, analysis, and ability to work across multiple teams in a fast-paced environment
  • Possess a deep understanding of the regional ecosystem, industry trends and media channels
  • Strong passion for shooter games and creating fun, compelling and addictive user experiences
  • Passion for figuring out how game economies work and change
  • Creative vision for directing creation of marketing campaigns and assets
  • Strong project management skills and ability to present work to executive staff
  • Great analytical and reporting skills
  • Great interpersonal skills, ability to influence and build strong relationships

Preferred Qualifications

  • Experience in Mobile game publishing
  • Passionate gamer who follows games’ trend
  • Experience within an international environment
  • Multilingual (English, Arabic and any other language)
  • Experience in esports and competitive gaming